29A- Venture Concept No.2
1. Scanno Opportunity: The opportunity I am attempting to exploit with my product relates to the unmet need among consumers of major retailers. In this day and age consumers want to make their life as easy as simple and easy as possible. Customers want to have the best experience possible when they go to the store and this is the main reason why big retailers are willing to spend loads of money on the customer experience. There will be a high demand among retailers for this product because not only will it increase the number of customers that come to their store, it will also have a positive effect on their brand. By having the latest self-scanner available on the market they will be viewed as a company that values innovation. Innovation: My idea is to sell a highly-functional self-scanner so that every register can be occupied with one of th