18A- Create a Customer Avatar

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In my case, my product has to be sold by business-to-business transactions. I'm selling my product to businesses and not directly to the consumers who shop at stores. Specifically, I am selling my product to supermarket chains that are looking to satisfy the needs of consumers above anything else. Thus, these stores must be willing to spend more in the short run for long term customer satisfaction. I'll have to convince the upper-management of these supermarkets that my cheaper self-scanner is worth buying and that it will save them money in the long run by eliminating the job of the cashier.  For example, Publix is a supermarket that emphasizes interaction with customers so I don't think their upper-management would be convinced by my product. Walmart would be a better store to target for my product because their business isn't based as much on making the customer feel good; It's based on maintaining the cheapest prices on the market. Most of the people in upper-management positions in this industry are men over the age of 40.  They either drive a Mercedes or BMW and they would rather be at work than anything else because they are obsessed with productivity. These people have to be intelligent and hardworking to have reached the positions they hold today. They are disciplined and probably don't party very much. Most likely, they have an MBA and are knowledgeable about the logistics of running a business. One thing I have in common with these people is I'm disciplined when it comes to school or work. I don't think this is a coincidence because this is a common trait of most people who achieve success. 


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Comments

  1. Hailey HerseyMarch 23, 2020 at 11:25 AM

    Hi Felipe, I think you were able to create a great description of what your future customers would look like. I loved how you were able to identify specific stores such as Walmart that would be interested I your product, and rule out others such as Publix. Because you are selling a product to usually already successful people, you will need a solid platform in order to find success.

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